Released on = October 6, 2006, 10:23 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Marketing firm publishes newsletter featuring news of
debatable veracity from questionable sources

Press Release Body = FT. WORTH, Texas - October 6, 2006 - Starr Tincup, an
integrated marketing firm focused on customer selection, acquisition and retention
for software and services companies, today announced the launch of its company
newsletter, The Original Pickle. The Pickle delivers marketing news of debatable
veracity from questionable sources, including scholarly articles, insightful
horoscopes and confidential information not available elsewhere.

"With the publication of The Pickle, we are giving back to the marketing community
that has given so much to us," said Bret Starr, principal and co-founder of Starr
Tincup. "Reading The Pickle will make you better looking, more sophisticated and
wildly successful in the marketing world, I promise."

"We are obviously the only ones who get this whole marketing thing," said J. William
Tincup, principal and co-founder of Starr Tincup. "I mean, why spend money for a
report from Gartner, when we'll just steal it and give it to you?"

The first issue of The Pickle includes intriguing articles such as "Salesman Closes
Deal with Help from No One" and "Out of Office Assistant On for 37 Days (But Vice
President of Sales Never Left Office)." Other hard-hitting articles found in the
first issue include "Favorite Pen Found under Desk" and "Software Salesman Lies to
Wife." This issue contains spot-on horoscopes that are chillingly accurate. Upcoming
issues will include the stolen report of the week and book reviews.

For more about The Pickle, visit http://www.starrtincup.com/pickle/default.asp. For
more about Starr Tincup, visit their website at www.starrtincup.com or read their
blog at http://starrtincup.blogspot.com.

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup


Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia
Suite 200
Fort Worth, TX 76104